I DEW CARE

Updated the brand positioning and tagline. Led all editorial strategy and copy across consumer touchpoints, ensuring consistent cross-channel storytelling between IRL and digital experiences that include but are not limited to product development, product marketing, education, DTC, visual merchandising, PR, video, and more.

TAGLINE

Brand and new product taglines.

PRODUCT

Naming, packaging copy, and product toolkits.

CAKE MY DAY Hydrating Sprinkle Wash-Off Mask

BERRY GROOVY Brightening Glycolic Wash-Off Mask

MATCHA MOOD Soothing Green Tea Wash off Mask

STRAIGHT RADIATE Radiance Moisturizing Gold Gel Cream — **STRAIGHT RADIATE** Radiance Moisturizing Gold Gel Cream

BRIGHT SIDE UP brightening vitamin c serum

SAY YOU DEW moisturizing vitamin c gel + cream

THIRST THINGS FIRST revitalizing vitamin c mist mask

DIGITAL

Banners, emails, landing pages, etc.

STRAIGHT RADIATE (LAUNCH) Ulta Brand Page Banner

EVENTS

Banner displays, invites, etc.

010719_IDC_Event_IceCream_Banners_78x33 (1).jpg

010719_IDC_Event_IceCream_Banners_78x33 (1) copy.jpg

010719_IDC_Event_IceCream_Banners_78x33 (1) copy 2.jpg

GIFTING

Influencer boxes and inserts.

Screen Shot 2019-06-04 at 5.55.18 PM.png

ICE CREAM COLLECTION (LAUNCH) Influenster box — **ICE CREAM COLLECTION (LAUNCH)** Influenster box

VIDEO

Brand, p-page, and social scripts.

Uploaded by ultabeauty on 2019-06-20.

Dew the most with Say You Dew Moisturizing Vitamin C Gel + Cream from I Dew Care-a dual-layered formula that helps you dew you all day long. The top gel layer is a blend of antioxidant-rich lemon extract and brightening Vitamin C, while the bottom cream layer is packed banana extract known to prevent moisture loss.

IN-STORE

Fixtures and displays.

ICE CREAM COLLECTION (LAUNCH) Ulta Branded Tower — **ICE CREAM COLLECTION (LAUNCH)** Ulta Branded Tower

Credits

CREATIVE DIRECTOR Jeanne Kim
ASSOCIATE ART DIRECTOR Amanda Pike
SENIOR DESIGNER Carlos Yanguas
DESIGNER Kaley Rider